Eco + Value = Smart

With Loop Premium Recycled Paint, you get the performance of a more expensive paint while saving money and the environment. You’re really getting more than what you’re paying for!


The magic of our value lies in how we create every can of Loop. We start by collecting leftover, unused paint and then sorting it by type, colour, and quality before professionally processing it into recycled paint. 


Poor quality paints get sorted out at the start, so they never make the mix. Only paint from quality brands you know goes into Loop Premium Recycled Paint. (We sell the lower-grade paint at reduced prices to discounters and exporters, so it doesn’t go into landfill, either.) Every batch includes a small amount of new material such as colour pigment to ensure quality and consistency. 


​In simple terms, we combine low-grade paints ($15/gallon) with high-grade paints like Behr and Benjamin Moore ($80+/gallon) to create Loop—a recycled paint that performs like new, mid-grade paint ($30-$40/gallon).