Eco + Value = Smart
If you've ever been disappointed in an eco product that costs more but performs less, you might be skeptical about Loop Premium Recycled Paint. How can Loop combine sustainability with quality and still cost less than other paint? The magic of our eco-value lies in how we create every can of Loop.
In basic terms, we combine low-grade paints ($15/gallon) with high-grade paints like Behr and Benjamin Moore ($80+/gallon) to create Loop—a recycled paint that performs like brand-new, mid-grade paint ($30-$40/gallon).
The secret to our quality is simple: paints that don't meet our standards never make the mix. Only good-quality paint goes into Loop Premium Recycled Paint. Every batch also includes a small amount of new material such as colour pigment to ensure quality and consistency.